ad campaign

Prizm is a brand of crayons that are shaped like triangular prisms playing off of the science of color and light refraction. These jumbo triangular crayons aren't your average set of Crayolas and I wanted the campaign to have a statement as bold as the colors. Prizm's tagline exclaims, "Be Vibrant", which encourages everyone to be any and all colors of the rainbow.

Components include branding, packaging, and a spot.