VERNACULAR
branding

Branding of a Restaurant called Vernacular. Inspired by the dictionary, Vernacular’s menu defines each dish by giving of a full lesson in British culture and cuisine. I wanted the branding of Vernacular to appear very proper and elegant while having humorous copy to contrast the aesthetic. The copy was important in this piece and I needed the type to match. I mixed three to four different type settings in each definition which created even more personality for the copy.